PickQuick Intelligence
We compute what to do next.
The demand-decision engine for quick commerce. We don't guess what wins on the digital shelf. We compute it, pincode by pincode, keyword by keyword, SKU by SKU. You run your brand. We hand you the plan that makes it move, and we only get paid when it does.
The Premise
The most data-rich channel India has ever had. Almost nobody operates it that way.
Every search, cart, stockout, price change, and competitor move is a signal. Brands see almost none of it, making their biggest decisions on instinct and lagging dashboards that only tell them what already happened.
The result: money on the wrong keywords, stock in the wrong pincodes, pack sizes the shelf doesn't reward, prices that bleed margin or kill conversion. We built a system that reads the signal in advance and turns it into a decision. Not a dashboard of the past, but a computed plan for the next move.
What We Do
Exactly how to win, proven with data before a rupee is spent.
We tell a brand exactly how to win on quick commerce, get them in the door, and prove the plan with data before a rupee is spent.
Price
The point that maximises conversion without bleeding margin.
Pack
The format and size the local shelf actually rewards.
Inventory & Pincodes
Right stock, right location. Nothing stocks out, nothing dies on the shelf.
Keywords
The exact terms to own, and the logic to own them.
Not advice. A computed operating plan, plus the access and platform relationships to run it.
The Intelligence Stack
Four data layers, tied into one decision.
Keyword Intelligence
What consumers actually search, term by term. What converts versus what just gets traffic.
Pincode-Level Demand
How search behaviour shifts street to street and city to city, because demand on quick commerce is hyperlocal.
Competitive Intelligence
Rival pricing, pack architecture, inventory depth, and sell-through velocity on the live shelf.
Category Benchmarks
What ‘winning’ quantifiably looks like in each sub-category, grounded in real category data.
Each layer is useful alone. Tied together, they stop being data and become a recipe. A specific, defensible instruction set for how a given brand wins in a given market.
The Recipe Engine
Four data layers become one operating plan.
We reverse-engineer a brand's win in four steps.
Read
Live demand and search landscape. What’s searched, what converts, where the gaps are.
Map
Against competitor pricing, pack, and sell-through, pincode by pincode.
Decode
The winning combination of price points, pack sizes, keywords, and inventory depth.
Compile
A brand-specific recipe. What to sell, at what price, in what pack, in which pincodes, backed by which keywords.
AI-native intelligence, expert calibration. The engine computes the plan; our team pressure-tests every recipe against operating reality before it reaches you.
Why Hyperlocal Wins
National strategy loses on quick commerce.
It's won street by street. Demand for the identical product varies enormously by pincode: pack size preference, price sensitivity, brand loyalty, and peak consumption times.
Our Approach
We resolve demand to the dark-store catchment level. A brand is never placing a single blunt national plan. It's placing the right price, right pack, and right inventory depth in each micro-market, matched to how that specific catchment actually buys. This is precisely where regional brands beat national giants on quick commerce, and where we make sure your brand owns the local shelf.
Access
The intelligence tells you what to do. We make sure you can actually do it.
Not on quick commerce yet, or stuck trying to get listed? We get you in.
Listing & Onboarding
We get your SKUs live across platforms, fast, without the months of back-and-forth brands usually burn.
Cataloguing
Assets, metadata, pricing, GST, compliance. Done right the first time so listings go live clean and stay live.
Platform Relationships
Deep, standing relationships with platforms and category managers, built over years. We advocate for your placement in rooms most brands simply cannot get into.
The One Metric
From signal to sell-through.
The entire engine exists to move one metric: sell-through. Right price, right pack, right pincode, right keywords, so the product moves at the velocity the brand needs.
And sell-through compounds. Fast early velocity earns algorithmic position. Algorithmic position earns visibility. Visibility earns more sell-through. The brands that win the first turn keep winning, because the platform's own ranking system rewards them for it.
We engineer that first turn deliberately, so the flywheel starts spinning for your brand instead of a competitor's. Everything upstream is calibrated backward from the sell-through number the plan is built to hit.
The Moat
Two things compound, and neither can be bought off a shelf.
Data That Sharpens With Scale
Every SKU we analyse and every pincode we read deepens the dataset. Our view of how demand behaves across categories and geographies is a compounding asset, not a static report, that gets more accurate the more we operate.
Relationships That Deepen With Every Brand
Years of operating at scale built standing trust with platforms and category managers. A new entrant can copy data tooling given time and money. They cannot manufacture category-manager trust overnight, or buy the operating history that earns access. A dashboard shows you the past. We compute the next move, with the doors already open to make it.
The Model
No retainer. We're paid on the growth we create, nothing else.
You Bring
The brand and your own operations. You execute on your own terms.
We Bring
The engine (price, pack, pincode, keyword, and inventory plan) plus the access to get you listed and positioned.
Aligned by Design
You’re doing X on quick commerce today. We take you to X + Y. We’re paid a percentage on Y, the growth we build on top of your base, never the base you already had.
If the needle doesn't move, you owe nothing. Our incentive is identical to yours: make Y as large as possible.
Proof
This isn't theory. We operate.
The recipe works because we don't just advise on quick commerce. We run brands on it, end to end, every single day. We manage the full lifecycle: onboarding, cataloguing, pricing, inventory, advertising, and restocking, across the same platforms, pincodes, and category managers we advise you on.
Every price we test, every pack that wins or fails, every keyword we take, every stockout we watch a competitor suffer, feeds the intelligence we bring to your brand. We run brands including Gokul, Nandini, and Aavin in dairy; Goldiee and Ramdev in masala; D'decor in furnishing, across a live, multi-category, multi-city operation.
When we tell you the right price, pack, and pincode, it's an operator's knowledge, earned on the same battlefield.
The Trajectory
From a decision engine to the operating system for demand.
The Intelligence Layer Goes Self-Serve
Brands will query their own pincode, keyword, and competitive picture directly, and watch the recipe update as the market moves. Price shifts, competitor stockouts, keyword swings, seasonal demand, reflected as they happen, not reported weeks later.
The Endgame
Every consumer brand's price, pack, placement, and keyword decision on quick commerce, computed rather than guessed. We're building the layer that sits between a brand and the digital shelf and tells it, continuously, what to do next.
Decision Engine
Today: automated recommendations
Self-Serve Platform
Brands query live market data
Demand OS
Operating system for demand
61
brand partners
52
cities
13
platforms
Contact
The data to know the move. The relationships to make it.
Terms that mean we only win when you do.
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